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| The Birth of an Idea | |
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| The One-Page Proposal | |
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| What Is It? | |
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| Why One Page? | |
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| Why One and a Half Won't Do | |
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| What's Wrong with the Traditional Business Plan? | |
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| What the One-Page Proposal Isn't | |
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| When Should I Use the One-Page Proposal? | |
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| When the One-Page Proposal Isn't Your Best Choice | |
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| What About Expensive Production Values? | |
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| So It's Quick to Read; Is It Quick to Write? | |
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| The One-Page Proposal and You | |
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| Preparation | |
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| Be Cool, Calm, and Collected | |
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| How to Start | |
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| Do Some Accumulating | |
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| Your Goal Is Complete Understanding | |
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| Research on the Internet | |
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| Traditional Research | |
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| Who Gets the One-Page Proposal? | |
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| Keeping It Personal | |
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| What's the Deal on Your Wheeler-Dealer? | |
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| Factor In the Opposing Team | |
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| Fact-Checking | |
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| Anticipate the Questions | |
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| The Road Map--Starting to Think It Through | |
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| Putting It All Together | |
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| A Sample One-Page Proposal | |
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| The Sections, Up Close | |
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| The Sequence Is Sacrosanct | |
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| Translating Your Knowledge into the One-Page Format | |
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| Sort Your Research and Thoughts | |
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| Downsize | |
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| Prioritize | |
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| Start Writing | |
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| Take a Break | |
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| Writing the One-Page Proposal | |
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| Title: Headline the Story | |
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| Subtitle: Build on the Title | |
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| Target: State Your Goal | |
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| Secondary Targets: Clarify Your Goal | |
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| Rationale: Who, What, Where, Why, and How | |
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| Financial: Spell Out the Numbers | |
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| Status: Where the Deal Stands Now | |
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| Action: If You Don't Ask for Something, It's Not a Proposal | |
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| Date It and Sign It | |
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| Ready to Write? | |
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| Improving, Reducing, and Compressing | |
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| Length | |
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| Style | |
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| Wording | |
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| Make It Universal | |
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| A Great One-Page Proposal | |
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| The Great Pyramid of Egypt: A One-Page Proposal | |
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| The Khashoggi Proposal That Should Have Been | |
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| Production Values | |
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| Paper | |
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| Typeface and Type Size | |
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| General Appearance | |
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| Presenting the One-Page Proposal | |
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| Putting It into Play | |
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| Telephone Protocol | |
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| Know Your Proposal Inside and Out | |
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| Proposing Within Your Own Organization | |
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| Put Your Heart into It | |
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| What If They Say No? | |
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| My Goals for You | |
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| The One-Page Proposal Support Network | |
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| Sample Proposals | |