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Rx: Revolution! | |
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Prescriptions for a World Turned Upside Down | |
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Facing Up to the Need for Revolution | |
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Using the Prescriptions: The Essentials of Proactive Management | |
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Creating Total Customer Responsiveness | |
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Specialize/Create Niches/Differentiate | |
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Provide Top Quality, as Perceived by the Customer | |
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Provide Superior Service/Emphasize the Intangibles | |
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Achieve Extraordinary Responsiveness | |
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Be an Internationalist | |
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Create Uniqueness | |
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Become Obsessed with Listening | |
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Turn Manufacturing into a Marketing Weapon | |
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Make Sales and Service Forces into Heroes | |
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Launch a Customer Revolution | |
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Pursuing Fast-Paced Innovation | |
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Invest in Applications-Oriented Small Starts | |
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Pursue Team Product/Service Development | |
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Encourage Pilots of Everything | |
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Practice "Creative Swiping" | |
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Make Word-of-Mouth Marketing Systematic | |
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Support Committed Champions | |
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"Model" Innovation/Practice Purposeful Impatience | |
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Support Fast Failures | |
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Set Quantitative Innovation Goals | |
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Create a Corporate Capacity for Innovation | |
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Achieving Flexibility by Empowering People | |
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Involve Everyone in Everything | |
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Use Self-Managing Teams | |
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Listen/Celebrate/Recognize | |
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Spend Time Lavishly on Recruiting | |
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Train and Retrain | |
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Provide Incentive Pay for Everyone | |
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Provide an Employment Guarantee | |
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Simplify/Reduce Structure | |
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Reconceive the Middle Manager's Role | |
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Eliminate Bureaucratic Rules and Humiliating Conditions | |
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Learning to Love Change: A New View of Leadership at All Levels | |
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Master Paradox | |
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Develop an Inspiring Vision | |
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Manage by Example | |
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Practice Visible Management | |
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Pay Attention! (More Listening) | |
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Defer to the Front Line | |
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Delegate | |
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Pursue "Horizontal" Management by Bashing Bureaucracy | |
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Evaluate Everyone on His or Her Love of Change | |
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Create a Sense of Urgency | |
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Building Systems for a World Turned Upside Down | |
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Measure What's Important | |
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Revamp the Chief Control Tools | |
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Decentralize Information, Authority, and Strategic Planning | |
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Set Conservative Goals | |
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Demand Total Integrity | |
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Second Thoughts | |
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Appendix | |
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Acknowledgments | |
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Notes | |
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Index | |