Substance of Style How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

ISBN-10: 0060933852

ISBN-13: 9780060933852

Edition: 2004

Authors: Virginia Postrel

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Description:

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
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Book details

List price: $13.99
Copyright year: 2004
Publisher: HarperCollins Publishers
Publication date: 9/7/2004
Binding: Paperback
Pages: 272
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.462
Language: English

Preface
The Aesthetic Imperative
The Rise of Look and Feel
Surface and Substance
Meaningful Looks
The Boundaries of Design
Smart and Pretty
Notes
Acknowledgments
Index
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