Lateral Thinking Creativity Step by Step

ISBN-10: 0060903252

ISBN-13: 9780060903251

Edition: 1990

Authors: Edward de Bono

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Description:

The seminal book that introduced a new way of reasoning and decision making. "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book."--Times Educational Supplement
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Book details

List price: $15.99
Copyright year: 1990
Publisher: HarperCollins Publishers
Publication date: 2/24/2015
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.484
Language: English

Preface
Introduction
Use of this book
The way the mind works
Difference between lateral and vertical thinking
Attitudes towards lateral thinking
Basic nature of lateral thinking
The use of lateral thinking
Techniques
The generation of alternatives
Challenging assumptions
Innovation
Suspended judgment
Design
Dominant ideas and crucial factors
Fractionation
The reversal method
Brainstorming
Analogies
Choice of entry point and attention area
Random stimulation
Concepts/divisions/polarization
The new word po
Blocked by openness
Description/problem solving/design
Summary
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