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Inside the Tornado Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

ISBN-10: 0060745819
ISBN-13: 9780060745813
Edition: 2004
List price: $16.99 Buy it from $3.94
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Description: In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series  More...

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Book details

List price: $16.99
Copyright year: 2004
Publisher: HarperCollins Publishers
Publication date: 12/27/2005
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.00" long x 0.50" tall
Weight: 1.210
Language: English

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado , Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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