Design Rules for Letterheads Over 75 Examples from the Simple to the Spectacular

Name: Design Rules for Letterheads Over 75 Examples from the Simple to the Spectacular
Price: 7.26 USD
Availability: InStock
ISBN: 9780060589066

ISBN-10: 006058906X

ISBN-13: 9780060589066

Edition: 2004

Authors: Roger Walton, Roger Walton

List price: $24.95

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This comprehensive collection is a source of information, insight, advice and creative examples for anyone designing or commissioning the design of letterhead and stationery. Examples from leading designers show that there an infinite number of stylish and innovative solutions to the challenge of creating original letterheads.

Book details

List price: $24.95
Copyright year: 2004
Publisher: HarperCollins Publishers
Publication date: 6/15/2004
Binding: Hardcover
Pages: 240
Size: 6.10" wide x 8.58" long x 1.06" tall
Weight: 1.694
Language: English



Why you need this book


Designers and clients


Schedules and budgets


Choosing your priorities


Formats


Folding


Filing


Copying and faxing


Paper


More on paper


Stationary ranges


Letterheads and business cards


Compliments slips and envelopes


Invoices and order forms


Typefaces 1 : weights


Typefaces 2 : sizes


Typefaces 3 : useful terms


Typefaces 4 : more useful terms


Type classification systems


Serif


Sans serif


Block serif


Script


Upper and lower case


Size of type


Type layout


Page layout


Small amounts of information


Large amounts of information


Systems of emphasis


Typing the letter


Letterpress and litho


One-color printing


More than one color


Four-color printing


Special inks


Finishing


From mailbox to inbox


Screen to printer


Screen to screen