22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand

Name: 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand
Availability: OutOfStock
ISBN: 9780060517458

ISBN-10: 006051745X

ISBN-13: 9780060517458

Edition: N/A

Authors: Al Ries, Laura Ries

List price: $15.99

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Description:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book:The 11 Immutable Laws of Internet BrandingSmart and accessible,The 22 Immutable Laws of Brandingis the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. CombiningThe 22 Immutable Laws of BrandingandThe 11 Immutable Laws of Internet Branding,this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of…

Book details

List price: $15.99
Publisher: HarperCollins Publishers
Publication date: 10/1/2002
Binding: E-Book
Language: English