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Inside the Tornado Marketing Strategies from Silicon Valley

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ISBN-10: 0060189843

ISBN-13: 9780060189846

Edition: N/A

Authors: Geoffrey A. Moore

List price: $13.99
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Book details

List price: $13.99
Publisher: HarperCollins Publishers
Publication date: 11/6/2001
Binding: E-Book 
Language: English

Acknowledgments
Introduction
The Development of Hypergrowth Markets
The Land of Oz
Crossing the Chasm--and Beyond
In the Bowling Alley
Inside the Tornado
On Main Street
Finding your Place
Implications for Strategy
Strategic Partnerships
Competitive Advantage
Positioning
Organizational Leadership
Index