Blockbusters The Five Keys to Developing GREAT New Products

Name: Blockbusters The Five Keys to Developing GREAT New Products
Price: 5.23 USD
Availability: InStock
ISBN: 9780060084738

ISBN-10: 0060084731

ISBN-13: 9780060084738

Edition: 2002

Authors: Gary S. Lynn, Richard R. Reilly

List price: $24.95

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Description:

How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't? Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and launched: a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers…

Book details

List price: $24.95
Copyright year: 2002
Publisher: HarperCollins Publishers
Publication date: 10/1/2002
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 9.00" long x 0.93" tall
Weight: 1.122



Acknowledgments


Preface



How Blockbusters Happen: Our Research--and Why We Did It



The Five Critical Practices at Work: Putting the Puzzle Together at Iomega



The Buck Starts Here: A Top-Down Initiative for Total Toothpaste



Clear and Stable Vision (Part 1): Building Project Pillars at Polycom



Clear and Stable Vision (Part 2): Building Your Own Project Pillars



Lickety Stick Improvisation: Nailing Process with the PowerShot Staple Gun



Information Exchange: Creating a Knowledge Core at Apple



Collaboration Under Pressure: The Evolution of the Handspring Visor Team



What about Radical Innovation? Seeing the Light--Corning's Fiber Breakthrough



The Message to Management: Breaking Through the Bureaucracy at NASA



Measuring Team Performance: A Case Study



Industries and Companies Who Participated in This Research



Test Your Knowledge


Notes


Index