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Consumer Behavior

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ISBN-10: 0030984645

ISBN-13: 9780030984648

Edition: 8th 1995

Authors: James F. Engel, Paul W. Miniard, Roger D. Blackwell

List price: $107.50
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Book details

List price: $107.50
Edition: 8th
Copyright year: 1995
Publisher: Dryden Press
Binding: Hardcover
Pages: 1024
Size: 7.78" wide x 9.44" long x 1.35" tall
Weight: 3.322
Language: English

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".