International Marketing

Name: International Marketing
Availability: OutOfStock
ISBN: 9780030767531

ISBN-10: 0030767539

ISBN-13: 9780030767531

Edition: 3rd

Authors: Michael R. Czinkota, Ilkka A. Ronkainen

List price: $79.50

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Book details

List price: $79.50
Edition: 3rd
Publisher: Dryden Press
Binding: Hardcover
Pages: 924
Size: 8.25" wide x 10.50" long x 1.75" tall
Weight: 4.334
Language: English

The International Environment
The International Marketing Imperative
International Trade Institutions and U.S. Trade Policy
The Cultural Environment
The Economic Environment
The International Political and Legal Environment
Beginning International Marketing Activities
Building the Knowledge Base
Exporting, Licensing, and Franchising
Product Adaptation
Export Pricing Strategies
International Communications
Channels and Distribution Strategies
Global Marketing Management
Global Strategic Planning
Global Market Expansion
Product and Brand Management
Services Marketing
Global Pricing Strategies
Logistics and Supply Chain Management
Global Promotional Strategies
Marketing Organization, Implementation, and Control
The Future
Table of Contents provided by Publisher. All Rights Reserved.