Consumer Behavior

Name: Consumer Behavior
Price: 6.75 USD
Availability: InStock
ISBN: 9780030767517

ISBN-10: 0030767512

ISBN-13: 9780030767517

Edition: 7th

Authors: James F. Engel, Roger D. Blackwell, Paul W. Miniard

List price: $81.00

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Book details

List price: $81.00
Edition: 7th
Publisher: Dryden Press
Binding: Hardcover
Pages: 916

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".

Introduction and Overview	p. 1
The Consumer: Perspectives and Viewpoints	p. 3
Understanding the Consumer	p. 32
Environmental Influences	p. 59
The Cultural Context of Consumption	p. 61
Social Class and Status	p. 106
Personal Influence	p. 140
Family and Household Influences	p. 167
Situational Influences	p. 209
Individual Differences	p. 231
Consumer Resources	p. 233
Involvement and Motivation	p. 266
Knowledge	p. 298
Attitudes	p. 320
Personality, Values, and Lifestyle	p. 351
Psychological Processes	p. 389
Information Processing	p. 391
Learning	p. 425
Influencing Attitudes and Behavior	p. 464
Consumer and Decision Processes and Behavior	p. 505
Need Recognition and Search	p. 507
Alternative Evaluation	p. 533
Purchase and Its Outcomes	p. 557
Consumer Analysis and Marketing Strategy	p. 591
Retailing	p. 593
Demographic Analysis of Consumer Trends	p. 638
Market Segmentation	p. 693
Diffusion of Innovations	p. 720
Global Consumer Markets	p. 766
Epilogue	p. 811
Consumerism and Ethical Responsibility	p. 813
Photo Credits	P-1
Glossary	p. G-1
Name Index	p. I-1
Subject Index	p. I-13
Table of Contents provided by Blackwell. All Rights Reserved.