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Cases in Marketing Management and Strategy

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ISBN-10: 0030604095

ISBN-13: 9780030604096

Edition: 1984

Authors: Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk

List price: $40.50
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Book details

List price: $40.50
Copyright year: 1984
Publisher: Dryden Press
Binding: Paperback
Pages: 568
Language: English

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".