International Marketing 2002

Name: International Marketing 2002
Availability: OutOfStock
ISBN: 9780030353895

ISBN-10: 0030353890

ISBN-13: 9780030353895

Edition: 2002 (Revised)

Authors: Michael R. Czinkota, Ilkka A. Ronkainen

List price: $179.95

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International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!

Book details

List price: $179.95
Copyright year: 2002
Publisher: Cengage South-Western
Publication date: 6/7/2002
Binding: Paperback
Pages: 880
Size: 8.25" wide x 10.50" long x 1.25" tall
Weight: 3.982
Language: English

PART I. The International Environment. 1. The International Marketing Imperative. 2. International Trade Institutions and U.S. Trade Policy. 3. The Cultural Environment. 4. The Economic Environment. 5. The Financial Environment. 6. The International Political Environment. PART II. Beginning International Marketing Activities. 7. Building the Knowledge Base. 8. The Export Process. 9. Export Intermediaries, Licensing, and Franchising. 10. Product Adaptation. 11. Export Pricing Strategies. 12. International Communications. 13. Channels and Distribution Strategies. PART III. Global Marketing Management. 14. Global Strategic Planning. 15. Global Market Expansion. 16. Product and Brand…