Skip to content

Retailing

Best in textbook rentals since 2012!

ISBN-10: 0030326966

ISBN-13: 9780030326967

Edition: 4th 2002

Authors: Patrick M. Dunne, Robert F. Lusch, David A. Griffith

List price: $116.95
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

This 4th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. We have added many new and exciting features, but still kept the writing style conversational. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the worldAEs economic systems, there has never been a more exciting time to study Retailing. As a result, every chapter of this edition features boxes covering these three topics in addition to the in-depth coverage within the text that you the reader have come to expect. Each chapter also has a fourth box that provides the reader with the Inside Story behind some…    
Customers also bought

Book details

List price: $116.95
Edition: 4th
Copyright year: 2002
Publisher: Dryden Press
Binding: Paperback
Pages: 624
Size: 9.25" wide x 10.00" long x 1.25" tall
Weight: 2.794
Language: English

S. TAMER CAVUSGIL nbsp;is University Distinguished Faculty and The John W. Byington Endowed Chair in Global Marketing at Michigan State University. He also serves as the Executive Director of MSU-CIBER. Professor Cavusgil specializes in international marketing strategy, early internationalization, and emerging markets. DAVID A. GRIFFITH nbsp;is an Associate Professor of Marketing at the Eli Broad Graduate School of Management at Michigan State University, where he also serves as Director of the Ph.D. Program. Professor Griffith specializes in marketing strategy and international marketing with a focus on intra- and inter-organizational governance. He has served on faculty at the University…    

Introduction to Retailingp. 1
Perspectives on Retailingp. 2
Appendix A Careers in Retailingp. 23
Retail Planning and Managementp. 41
The Retailing Environmentp. 58
Retail Customersp. 60
Competition in Retailingp. 82
Channel Behaviorp. 111
Legal Environmentp. 134
Location Analysisp. 154
Retail Locationp. 156
Managing Retail Operationsp. 188
Financial Planningp. 190
Merchandise Buying and Handlingp. 217
Appendix B Fashion Merchandising: Its Unique Characteristics in Retailingp. 246
Merchandise Pricingp. 254
Advertising and Promotionp. 281
Store Design and Layoutp. 308
Personal Selling and Other Servicesp. 335
Retail Planning, Administration, and Controlp. 364
Planning and Controlling Retail Operationsp. 366
Human Resourcesp. 391
Retail Informationp. 414
Epilogue Retailing: Its Problems, Promises, and Potentialp. 443
Comprehensive Case K mart Corporation: Corporate Strategy at the Crossroadsp. 452
Appendix C Retailing's Top 100 Companiesp. 464
Appendix D Glossaryp. 474
Company Indexp. 483
Subject Indexp. 486
Table of Contents provided by Blackwell. All Rights Reserved.