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Business Marketing Management A Strategic View of Industrial and Organizational Markets

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ISBN-10: 0030291798

ISBN-13: 9780030291791

Edition: 7th 2001

Authors: Michael D. Hutt, Thomas W. Speh

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This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.
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Book details

Edition: 7th
Copyright year: 2001
Publisher: Dryden Press
Binding: Paperback
Pages: 752
Size: 8.27" wide x 10.24" long
Weight: 3.344
Language: English

Michael D. Hutt is the Ford Motor Company Distinguished Professor of Marketing at the W.P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt's teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the cross-functional role that marketing managers assume in the formation of strategy. Dr. Hutt's research has been published in the JOURNAL OF MARKETING, JOURNAL OF MARKETING RESEARCH, MIT SLOAN MANAGEMENT REVIEW, JOURNAL OF RETAILING, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and other…    

Thomas W. Speh is Professor of Marketing Emeritus and Associate Director of MBA Programs at the Farmer School of Business, Miami University (Ohio). Prior to his tenure at Miami, he taught at the University of Alabama. A regular participant in professional marketing and logistics meetings, Dr. Speh has published articles in a number of academic and professional journals, including the JOURNAL OF MARKETING, SLOAN MANAGEMENT REVIEW, HARVARD BUSINESS REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCES, JOURNAL OF BUSINESS LOGISTICS, JOURNAL OF RETAILING, JOURNAL OF PURCHASING AND MATERIALS MANAGEMENT, and INDUSTRIAL MARKETING MANAGEMENT. He received the Beta Gamma Sigma Distinguished Faculty…    

Preface
The Environment of Business Marketingp. 1
A Business Marketing Perspectivep. 3
The Business Market: Perspectives on the Organizational Buyerp. 34
The Organizational Buying Processp. 67
Organizational Buying Behaviorp. 69
Relationship Strategies for Business Marketsp. 98
Assessing Market Opportunitiesp. 127
Business Marketing Intelligencep. 129
Segmenting the Business Marketp. 164
Organizational Demand Analysisp. 190
Formulating Business Marketing Strategyp. 223
Business Marketing Planning: Strategic Perspectivesp. 225
Business Marketing Strategies for Global Marketsp. 257
Managing Products for Business Marketsp. 288
Managing Innovation and New Industrial Product Developmentp. 315
Managing Services for Business Marketsp. 343
Managing Business Marketing Channelsp. 375
Business Marketing Channels: The Logistical Interfacep. 411
Pricing Strategy for Business Marketsp. 440
Business Marketing Communications: Advertising and Sales Promotionp. 468
Business Marketing Communications: Managing the Personal Selling Functionp. 501
Evaluating Business Marketing Strategy and Performancep. 529
Controlling Business Marketing Strategiesp. 531
Casesp. 559
Name Indexp. 759
Subject Indexp. 765
Table of Contents provided by Blackwell. All Rights Reserved.