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Advertising, Promotion and Supplemental Aspects of Intergrated Marketing Communications

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ISBN-10: 003029164X

ISBN-13: 9780030291647

Edition: 1999

Authors: Terence A. Shimp

List price: $119.95
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Book details

List price: $119.95
Copyright year: 1999
Publisher: Thomson Learning
Binding: Paperback
Language: English