Retailing

Name: Retailing
Price: 6.75 USD
Availability: InStock
ISBN: 9780030247583

ISBN-10: 0030247586

ISBN-13: 9780030247583

Edition: 3rd 1999

Authors: Patrick M. Dunne, Myron Gable, Robert F. Lusch

List price: $232.95

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Book details

List price: $232.95
Edition: 3rd
Copyright year: 1999
Publisher: Harcourt College Publishers
Publication date: 4/9/1998
Binding: Hardcover
Pages: 656
Size: 8.25" wide x 10.50" long x 1.25" tall
Weight: 3.036
Language: English

Introduction to Retailing	p. 1
Perspectives on Retailing	p. 2
Appendix A Careers in Retailing	p. 23
Retail Planning and Management	p. 41
The Retailing Environment	p. 58
Retail Customers	p. 60
Competition in Retailing	p. 82
Channel Behavior	p. 111
Legal Environment	p. 134
Location Analysis	p. 154
Retail Location	p. 156
Managing Retail Operations	p. 188
Financial Planning	p. 190
Merchandise Buying and Handling	p. 217
Appendix B Fashion Merchandising: Its Unique Characteristics in Retailing	p. 246
Merchandise Pricing	p. 254
Advertising and Promotion	p. 281
Store Design and Layout	p. 308
Personal Selling and Other Services	p. 335
Retail Planning, Administration, and Control	p. 364
Planning and Controlling Retail Operations	p. 366
Human Resources	p. 391
Retail Information	p. 414
Epilogue Retailing: Its Problems, Promises, and Potential	p. 443
Comprehensive Case K mart Corporation: Corporate Strategy at the Crossroads	p. 452
Appendix C Retailing's Top 100 Companies	p. 464
Appendix D Glossary	p. 474
Company Index	p. 483
Subject Index	p. 486
Table of Contents provided by Blackwell. All Rights Reserved.