Skip to content

Retail Management

Best in textbook rentals since 2012!

ISBN-10: 0030215129

ISBN-13: 9780030215124

Edition: 3rd

Authors: Avijit Ghosh

List price: $74.50
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Textbook for undergraduate students presents an integrative view of retailing which combines strategic planning issues with market programming concerns. Also covered are consumer impacts, types of retail institutions, emerging trends (such as home shopping), new techniques and concepts, and financial controls. Annotation copyrighted by Book News, Inc., Portland, OR
Customers also bought

Book details

List price: $74.50
Edition: 3rd
Publisher: Dryden Press
Binding: Hardcover
Pages: 746
Language: English