International Marketing

Name: International Marketing
Price: 6.75 USD
Availability: InStock
ISBN: 9780030211126

ISBN-10: 0030211123

ISBN-13: 9780030211126

Edition: 8th 2000

Authors: Vern Terpstra, Ravi Sarathy

List price: $153.95

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Shunning strict theory for a more practical approach to understanding the international marketplace, this volume organises material according to the decisions marketing managers face in international waters.

Book details

List price: $153.95
Edition: 8th
Copyright year: 2000
Publisher: Cengage South-Western
Publication date: 8/5/1999
Binding: Hardcover
Pages: 784
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 4.136
Language: English

Part I. The International Environment. 1. Introduction: The Concept of Global Marketing. 2. Economic Environment: The World Economy. 3. Economic Environment: The Foreign Economies. 4. The Cultural Environment: The People of the World. 5. The Political-Legal Environment. Part II. International Marketing Management. 6. Global Marketing Strategy. 7. International Marketing Intelligence. 8. International Product Policy: The Basic Product and Its Attributes. 9. International Product Policy: New-Product Development and Product-Line Policies. 10. Distribution: Foreign-Market Entry. 11. Distribution: Foreign-Market Channels and Global Logistics. 12. International Promotion: Advertising. 13.…