Contemporary Marketing

Name: Contemporary Marketing
Price: 9.02 USD
Availability: InStock
ISBN: 9780030031892

ISBN-10: 0030031893

ISBN-13: 9780030031892

Edition: 5th

Authors: Louis E. Boone, David L. Kurtz

List price: $50.00

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $9.02

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other…

Book details

List price: $50.00
Edition: 5th
Publisher: Dryden Press
Binding: Hardcover
Pages: 656