Consumer Behavior

Name: Consumer Behavior
Price: 6.75 USD
Availability: InStock
ISBN: 9780030018923

ISBN-10: 0030018927

ISBN-13: 9780030018923

Edition: 5th

Authors: James F. Engel, Roger D. Blackwell, Paul W. Miniard

List price: $56.00

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Book details

List price: $56.00
Edition: 5th
Publisher: Dryden Press
Binding: Hardcover
Pages: 656
Language: English

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".

Introduction
Consumer Behavior and Consumer Research
How Consumer Analysis Affects Business Strategy
Consumer Decision Making
The Consumer Decision Process
Pre-Purchase Processes: Need Recognition, Search and Evaluation
Purchase
Post-Purchase Processes: Consumption and Evaluation
Individual Determinants of Consumer Behavior
Demographics, Psychographics, and Personality
Consumer Motivation
Consumer Knowledge
Consumer Intentions, Attitudes, Beliefs and Feelings
Environmental Influences on Consumer Behavior
Culture, Ethnicity and Social Class
Family and Household Influences
Group and Personal Influence
Influencing Consumer Behavior
Making Contact
Shaping Consumers Opinions
Helping Consumers to Remember
Table of Contents provided by Publisher. All Rights Reserved.