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| Acknowledgments | |
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| Introduction | |
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| The Growing Chasm | |
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| Why America Must Compete in Japan | |
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| The Tools to Compete | |
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| slands in the Mist | |
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| Sunrise Over the Pacific: The Japanese Challenge | |
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| The Japanese Money Machine | |
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| Innovators, Not Imitators | |
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| Losing the Building Blocks | |
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| Symptoms of a Larger Malaise | |
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| The Japanese Way: Origins of a Merchant Nation | |
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| Nihonjinron | |
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| Poor Island Mentality | |
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| A Group-oriented Society | |
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| The Quest for Wa | |
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| The Status Hierarchy | |
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| The Power of Obligation | |
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| Education: The Acid Test | |
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| The Global Farmer: Inside the Japanese Market | |
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| A Nation with a Mission | |
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| The Command Economy | |
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| The Bureaucracy | |
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| The Business Elite | |
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| The BanksCaptive and Affiliated Suppliers and Distributors | |
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| Technology Specialization | |
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| Hurdles in the Japanese Market | |
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| The Capitalist Anima | |
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| The Customer Is God: Inside the Japanese Company | |
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| Kaisha: The Corporate Family | |
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| Consensus Management | |
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| Toward Anshin | |
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| Service as Religion | |
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| The Quality Obsession | |
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| The Loyal Supplier | |
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| The Importance of Commitment | |
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| Profile of a Salaryman | |
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| Doing Business with Nihonsha | |
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| Bushido: Way of the Samurai | |
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| The Japanese as Competitors | |
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| The Quiet Competitors | |
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| Using Market and Trend Analysis to Nibble at the Edges | |
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| From Components to Systems | |
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| Burrowing, Emersion, and Knitting | |
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| Deep-Pocket Commerce | |
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| Japanese Strategy in Action | |
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| The Future: Kokusaika and Inobeshion | |
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| The Japanese Success Quotient: American Companies in Japan | |
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| Characteristics of Winners in Japan | |
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| Revering the Customer as GodControlling Your Own Destiny | |
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| Researching and Manufacturing the Right Product for Japan | |
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| Building a World-Class Organization and Management | |
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| Embracing Cooperation and Competition | |
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| Human Relations | |
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| Getting Back to Basics | |
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| The Attack/Counterattack Response | |
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| Emphasizing Similarities/Taking Advantage of Differences | |
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| Believing that Success in Japan Leads to Global Excellence | |
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| Applied Materials Japan: A Brief History of a Long Journey | |
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| Innocents Abroad | |
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| Applied Materials Japan | |
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| Growth and Competition | |
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| A Breakthrough | |
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| The Narita Technology Center | |
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| The ''Tough Old Samari''Hard Times in Tokyo | |
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| Succeeding in Japan | |
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| Kick-Starting the Global Organization | |
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| Seeing Beyond America | |
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| Study the Japanese Market | |
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| Make a Company-Wide Commitment to Japan | |
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| Develop a Japanese Market Philosophy | |
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| Presence and People | |
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| Pioneering | |
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| Piggybacking | |
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| Partnering | |
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| Persistence | |
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| Other Considerations in Market Strategy | |
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| Defining the Japan Strategy | |
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| The Market Map | |
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| Modes of Entry into Japan | |
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| The Distribution Agreement | |
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| The Licensing Agreement | |
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| The Joint Venture Agreement | |
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| Selecting a Partner | |
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| The Power of Cooperation | |
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| Negotiating for Partnership | |
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| A Word about Mergers and Acquisitions | |
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| Global Partnership Model | |
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| The Japanese Subsidiary | |
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| Growing the Japanese Business | |
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| People Facilities | |
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| Systems | |
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| Financing | |
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| Becoming an Insider in Japan | |
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| Becoming a World-Class Competitor | |
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| Testing Your I.Q. (International Qualities) | |
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| The Global Vision | |
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| The Global Company Model | |
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| Lessons from Japan on World-Class Competitiveness | |
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| Continuous, Incremental Improvement | |
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| Empowering the Workforce | |
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| Building Customer Linkages | |
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| Effectively Using External Resources | |
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| Cost-Effective Product | |
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| Design and Delivery Infrastructure | |
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| Superior Information Systems | |
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| Long-Term Thinking and Commitment | |
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| Challenge and Opportunity: The Keys to Success in Japan | |
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| A Realistic View of the Japanese Challenge | |
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| The Keys to Success in Japan | |
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| ''Never Give Up'' | |
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| The Time to Win in Japan Is Now | |
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| The Golden Age of Global Growth | |
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| Afterword: The America That Can Compete | |
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| What America Can DoWhat Japan Can Do | |
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| A Bright Shining Future | |
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| Selected Foreign Company Performance in Japan, 1987-88 Estimates | |
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| Japanese Corporations with the Most Potential for Growth in the 1990s | |
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| Economic Comparison between Japan and Other Industrial Countries | |
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| Japan Database | |
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| Largest Japanese Banks | |
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| Largest Japanese Insurance Companies and Pension Funds | |
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| Largest Private Japanese Venture Capital Finance Companies | |
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| Research Institutes and Marketing Research Firms in Japan | |
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| U.S. Companies Listed on the Tokyo Stock Exchange | |
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| Selected Organizations | |
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| Recommended Publications | |
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| Comparison of Patent Systems in Japan, the United States, and Europe | |
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| Largest Japanese Companies by Industry | |
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| Japanese Business Meetings and Etiquette | |
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| Glossary of Japanese Terms | |
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| Notes | |
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| Bibliography | |
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| About the Authors | |
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| Index | |