Marketing Services Competing Through Quality

Name: Marketing Services Competing Through Quality
Price: 4.13 USD
Availability: InStock
ISBN: 9780029030790

ISBN-10: 002903079X

ISBN-13: 9780029030790

Edition: 1991

Authors: Leonard L. Berry, A. Parasuraman

List price: $35.00

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Book details

List price: $35.00
Copyright year: 1991
Publisher: Free Press
Publication date: 9/30/1991
Binding: Hardcover
Pages: 212
Size: 6.50" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English



Acknowledgments


Authors' Note



An Integrative Framework for Marketing Services



Services and Quality



Quality: The Foundation for Services Marketing



Doing the Service Right the First Time



Doing the Service Very Right the Second Time



Managing and Exceeding Customers' Expectations



Building a Services Marketing Organization



Turning Marketing into a Line Function



Maximizing Services Marketing Potential



Managing the Evidence



Branding the Company



Marketing to Existing Customers



Marketing to Employees



Peering ahead



Services Marketing in the Nineties