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Preface to the Fourth Edition | |
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Introduction | |
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A Guide to Consumerism | |
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Perspectives on Consumerism | |
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Historical Perspectives | |
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The Consumer Movement in Historical Perspective | |
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The Great American Gyp | |
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Current Perspectives | |
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The Consumer's Real Needs | |
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Public Policy and the Marketing Practitioner--Toward Bridging the Gap | |
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The Theory and Practice of Swedish Consumer Policy | |
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Axioms for Societal Marketing | |
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Consumerism Lives! ... and Grows | |
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Disadvantaged Consumers | |
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The Differing Nature of Consumerism in the Ghetto | |
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Discussion Questions | |
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The Prepurchase Phase: Consumer Information | |
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Consumer Information Systems | |
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The Future for Consumer Information Systems | |
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A Plan for Consumer Information System Development, Implementation, and Evaluation | |
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Developing Corporate Consumer Information Programs | |
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Information Disclosure Requirements | |
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Assessing the Effects of Information Disclosure Requirements | |
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Consumer Protection: More Information or More Regulation? | |
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Affirmative Disclosure of Nutrition Information and Consumers' Food Preferences: A Review | |
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Discussion Questions | |
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The Prepurchase Phase: Advertising | |
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Social Issues in Advertising | |
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The Social and Economic Effects of Advertising | |
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The Cultural and Social Impact of Advertising on American Society | |
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Statement before the Federal Trade Commission | |
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Advertising and Children | |
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Researchers Look at the "Kid Vid" Rule | |
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Can and Should the FTC Restrict Advertising to Children? | |
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Deceptive Advertising | |
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Deceptive Advertising | |
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Recent FTC Actions: Implications for the Advertising Strategist | |
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Discussion Questions | |
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The Purchase Phase | |
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Selling Practices | |
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Caveat Emptor | |
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Social Dimensions: Ecology | |
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Ecological Marketing: Will the Normative Model Become Descriptive? | |
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A New Milk Jug | |
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Social Dimensions: Demarketing | |
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The Energy Crisis and Consumer Conservation: Current Research and Action Programs | |
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Swedish Tobacco Controls--Precedent Setting "Negative Marketing" Approach | |
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Constraints on Choice: Antitrust Issues | |
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Advertising and Competition | |
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The Cereal Companies: Monopolists or Super Marketers? | |
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Discussion Questions | |
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The Postpurchase Phase | |
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Warranties and Service | |
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New Legislation and the Prospects for Real Warranty Reform | |
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Safety and Liability | |
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The Mindless Pursuit of Safety | |
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The Devils in the Product Liability Laws | |
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A Marketing Manager's Primer on Products Liability | |
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Consumer Satisfaction | |
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Are Consumers Satisfied? | |
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Discussion Questions | |
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Responding to Consumerism | |
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Business Responses | |
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Industrywide Responses to Consumerism Pressure | |
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Perceptual Differences in Market Transactions: A Source of Consumer Frustration | |
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Business and Society Review Corporate Responsibility Awards | |
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The Courage to Work Together | |
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Governmental Regulation | |
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Regulation: Asking the Right Questions | |
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Some Difficulties in Measuring the Costs and Benefits of Regulation | |
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Measuring the Cost of Regulation | |
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Crying Wolf | |
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Discussion Questions | |
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Index | |