Complete Idiot's Almanac of Business Letters and Memos

Name: Complete Idiot's Almanac of Business Letters and Memos
Price: 65.67 USD
Availability: InStock
ISBN: 9780028617411

ISBN-10: 002861741X

ISBN-13: 9780028617411

Edition: 1997 (Annual)

Authors: Tom Gorman

List price: $16.95

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Description:

For anyone stuck trying to work out the best way to write and present a business letter or memo this guide provides samples that can be customised to suit any situation. The author also includes details on how to write on the Internet.

Book details

List price: $16.95
Copyright year: 1997
Publisher: Penguin Publishing Group
Publication date: 7/20/1999
Binding: Paperback
Pages: 368
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 1.892
Language: English

Tom Gorman, M.B.A. is a business-book author. He has written or collaborated on more than 15 business books and his articles have appeared in Business Marketing Magazine and The New York Sunday Times. He holds an MBA from New York University's Stern School of Business. Prior to becoming a full-time author, Tom worked in Fortune 500 companies and smaller businesses as a banker, manager of product development, executive recruiter and marketing consultant.



Introduction



The Business of Business Writing



A Memo Is Just a Memo - or Is It?



What's This Supposed to Mean?!



The Right Tool for the Writing Situation



Writing: It's Easier Than You Think (So Please Relax)



Three Easy Steps to Eloquence



Step One - Know Where You're Going and Who You're Taking with You



Step Two - Get Those Fingers Moving



Step Three - Fast Fixes and Quick Repairs



What About Format?



Where the %and@# Do the Commas Go?



When They're Looking Over Your Shoulder



Taming the Wild and Wooly Memo



Put Your Personality on Paper



Nail Down the Basics



How It Looks Is How You Look



What Should I Write and When Should I Write It?



Asking for Action So People Will Act



Announcements That Get the Word Out



Writing Up Poor Performance



Sales Letters: Your Licence to Print Money



Writing to Get Media Attention



Decent Proposals (and Letters of Agreement)



Shine, Don't Whine: Complaints and Collection Letters



So Sorry: Rejections, Apologies, and Answers to Complaints



Cover Letters That Open Doors



Networking with Thank-You Notes and "Flower Mail"



Writing Letters of Recommendation



Now What Do I Do with It?



Getting the Message Out



Winning the Paper Chase



Screen Writing - Letters, Memos, E-Mail, and Your Computer



Your PC Is Your Private Printing Press



Electrifying E-Mail!


Index