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| Foreword | |
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| Preface | |
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| Acknowledgments | |
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| Introduction | |
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| A Changing Industry | |
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| Is Journalism for You? | |
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| What Role to Play? | |
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| Your College Education | |
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| Internships | |
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| Your First Job | |
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| Responsibility and Accuracy | |
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| Broadcast News Writing Mechanics | |
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| Some Basics | |
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| Correcting Copy | |
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| Slugs | |
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| The Split Page | |
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| Avoiding Abbreviations | |
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| Avoiding Split Words and Sentences | |
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| Punctuation | |
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| Names and Titles | |
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| Middle Names and Initials | |
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| Foreign Names | |
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| Ages | |
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| Marital Status | |
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| Race | |
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| Numbers | |
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| Timing Stories | |
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| Review Questions | |
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| Exercises | |
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| Broadcast News Writing Style | |
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| Rewriting Wire Copy | |
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| Conversational Style | |
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| Contractions | |
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| Reading Your Copy Aloud | |
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| Avoiding Information Overload | |
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| Avoiding Relative Clauses | |
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| Eliminating Long Words | |
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| Conjunctions | |
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| Prepositions | |
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| Pronouns | |
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| Modifying Phrases | |
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| Avoiding Cliches | |
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| Writing What You Mean | |
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| Good Grammar and Some Exceptions | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| More Style Rules | |
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| Verbs | |
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| Present Tense | |
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| Present Perfect Tense | |
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| Mixing Tenses | |
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| Active Verbs | |
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| Says Is a Good Verb | |
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| Strong Verbs | |
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| Limiting Use of Adverbs and Adjectives | |
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| Attribution | |
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| Using Quotes | |
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| Expressing Time | |
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| Looking Ahead | |
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| Transitions | |
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| People, Not Persons | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Writing Broadcast Copy | |
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| Leads | |
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| The "Five W's and H Rule" | |
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| Hard and Soft Leads | |
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| The "Right" Emotion | |
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| The Quote Lead | |
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| The Shotgun Lead | |
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| The Suspense Lead | |
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| The Delayed Lead | |
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| Negative Leads | |
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| Updating and Reworking the Lead | |
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| Constructing the Rest of the Story | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Color: The Key to Good Writing | |
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| Color Should Be Natural | |
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| Emulate the Best | |
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| Kuralt on the Road | |
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| "A Postcard from Nebraska" | |
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| Crisp and Clear | |
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| Use Your Senses | |
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| Color Comes in Many Shades | |
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| Colorful Obituaries | |
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| Frederick, Ellerbee, and Aaron | |
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| Murrow and His "Boys" | |
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| "This Is London" | |
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| "Permit Me to Tell You" | |
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| "The Fault, Dear Brutus" | |
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| Eric Sevareid: Writing with Class | |
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| Good Things from Local Stations | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Radio News | |
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| You Need A Scorecard | |
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| All News Radio Stations | |
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| Good News Teams Are Also Found in Small Places | |
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| Your Audience | |
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| Organizing Material | |
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| Writing from the Back | |
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| The Lead Story | |
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| The Rest of the Newscast | |
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| Localizing the News | |
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| Story Length | |
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| Actualities | |
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| Wraparounds | |
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| Lead-Ins | |
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| Teases | |
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| Headlines | |
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| Pad Copy | |
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| Back Timing | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Writing for the Television Newscast | |
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| Combining Words and Pictures | |
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| Sound Bites | |
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| The Television Newswriter | |
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| Read Stories | |
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| Voice-overs | |
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| The Split Page | |
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| Video Instructions | |
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| Sound on Tape | |
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| Lead-Ins | |
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| Headlines and Teases | |
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| A Team Effort | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Delivering the News | |
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| Credibility | |
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| One-Way Communication | |
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| Getting Help with Your Delivery | |
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| Dialects | |
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| Listening to Yourself | |
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| Getting Pronunciation Help | |
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| Pacing | |
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| Marking Copy | |
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| Characteristics of Successful Anchors | |
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| Ratings Wars | |
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| Cosmetics | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Finding the News | |
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| The Wires | |
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| Television Satellite Feeds | |
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| The Internet | |
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| Newspapers | |
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| Monitoring Radios | |
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| Making Phone Calls | |
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| Stringers | |
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| Tipsters | |
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| Employee Input | |
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| Sounding the Alarm | |
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| Developing Story Ideas | |
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| Interaction | |
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| Insights | |
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| Assignment Boards | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Broadcast News Reporting | |
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| Basic Skills | |
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| Accuracy | |
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| Election 2000: It's Better to Be Right than First | |
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| New Problems in 2004 | |
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| The O. J. Simpson Trial | |
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| News Judgment | |
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| Curiosity | |
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| Concern and Caring | |
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| Persistence | |
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| Aggressiveness | |
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| Fairness | |
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| Diversity | |
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| Covering Stories about Gays and Lesbians | |
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| Staying Well Informed | |
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| Research | |
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| Manners and Sensitivity | |
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| Working with Colleagues | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Reporting Assignments | |
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| Fires | |
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| Accidents | |
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| Crime | |
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| Rape | |
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| Be a Watchdog | |
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| The Courts | |
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| Criminal Courts | |
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| Reporter Access | |
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| Civil Courts | |
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| Demonstrations | |
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| Riots | |
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| Disasters | |
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| The Terrorist Attacks of 9-11 | |
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| Oklahoma City Bombing | |
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| The 2004 Tsunami | |
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| Tragedies | |
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| Violence | |
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| Schoolyard Shootings | |
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| The Waco, Texas, Conflict | |
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| War Reporting: The Rules Have Changed | |
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| Embedded Journalists | |
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| The Private Lynch Fiasco | |
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| Are Reporters Acting too Much Like Soldiers? | |
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| Journalist Deaths in Iraq | |
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| The Tip of the Spear | |
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| Beats | |
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| Advancing the Story | |
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| Avoiding the Pack | |
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| Keeping in Touch | |
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| Establishing Rapport with the Cameraperson | |
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| One-Person Band | |
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| Convergence | |
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| Quality Suffers | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Covering Planned Events | |
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| News Conferences | |
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| Hard Questions | |
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| Local Government | |
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| Political Campaigns | |
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| Putting Comments into Perspective | |
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| Feature Stories | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Reporting Live | |
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| Organizing Thoughts | |
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| Ad-Libbing | |
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| The Challenges of Electronic News Gathering | |
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| Keeping Cool | |
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| Memorizing and Delivering Live Reports | |
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| Changing Lens Shots | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Putting the Television Story Together | |
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| The Package | |
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| At the Scene | |
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| Taking Notes | |
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| Opening the Story | |
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| Good Pictures | |
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| Good Writing | |
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| Organizing the Story | |
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| Selecting Sound | |
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| Working with the Video Editor | |
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| The Voiceover | |
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| The Voiceover-Sound on Tape | |
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| Reporter Involvement | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| The Interview | |
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| Preparing for the Interview | |
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| Phrasing Questions Carefully | |
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| Avoiding Leading Questions | |
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| Listening Carefully | |
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| Warming Up the Head | |
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| The Tough Questions | |
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| The Surprise Questions | |
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| Questions to Ask Before the Interview | |
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| Keeping Control of the Interview | |
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| Asking Enough Questions | |
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| "Did I Forget Something?" | |
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| Off the Record | |
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| Curbing Nods and Smiles | |
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| The Phone Interview | |
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| Checking Facts | |
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| Some Other Tips | |
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| Check out Charlie | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Collecting Information from Documents | |
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| Public Records and the "Sunshine Laws" | |
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| Filing an FOIA Request | |
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| Supporting Video | |
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| A Neglected Tool | |
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| The Privacy Act | |
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| Government Reports | |
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| Business Publications and Indexes | |
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| Trade Publications | |
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| Database Services | |
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| Great for Running Stories | |
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| Other Public Files | |
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| Police Records | |
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| Court Records | |
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| Birth and Death Records | |
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| Licenses | |
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| Land Records | |
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| Financial Records | |
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| Tax Records | |
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| City Directories | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Computer-Assisted Reporting for Broadcast | |
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| The Three Basic Tools | |
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| Online Resources | |
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| Search Engines and Guides | |
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| Finding People | |
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| Backgrounding Businesses | |
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| Information on Disasters | |
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| Covering Beats | |
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| Downloading Databases | |
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| Spreadsheets | |
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| Using Downloaded Data | |
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| Database Managers | |
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| Searching | |
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| Summarizing | |
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| Comparing and Matching | |
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| Building Your Own Database | |
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| Acquiring Data | |
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| CAR Stories | |
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| Resources Needed | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Developing Sources | |
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| Tips | |
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| Confidentiality | |
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| Accuracy of Sources | |
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| Gaining Confidence | |
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| Making Friends | |
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| Leaks | |
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| The Clarence Thomas Case | |
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| Trial Balloons | |
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| Authoritative or Informed Sources | |
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| Background Briefings | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Specialty Reporting | |
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| Investigative Reporting | |
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| The Salt Lake City Scandal | |
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| Environmental Reporting | |
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| Business Reporting | |
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| Health and Medical Reporting | |
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| Consumer Reporting | |
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| Sports Reporting | |
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| Weather Reporting | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Ethics | |
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| Objectivity: Does the Media Have a Bias? | |
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| Is the Bias to the Left or the Right? | |
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| Gratuities | |
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| Conflict of Interest | |
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| Accuracy and Responsibility | |
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| The Jason Blair Scandal | |
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| USA Today Also Has a Major Scandal | |
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| Libel | |
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| Defenses | |
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| False Light | |
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| Boundaries | |
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| Controversial Techniques | |
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| Hidden Cameras and Microphones | |
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| Case Studies Involving Ethical Issues | |
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| A Mercy Killing on TV | |
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| Food Lion Sues ABC | |
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| ABC Stings the Cops | |
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| CNN Retracts Its Story | |
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| CBS News Also Retracts a Story | |
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| Other Stories That Backfired | |
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| Ambush Interviews | |
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| Reenactments | |
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| Crime-Stoppers | |
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| Staging | |
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| Dateline Rigs a Truck | |
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| CBS Also Blows Up a Truck | |
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| "Unnatural" Sound | |
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| Video Deception | |
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| Improper Editing | |
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| Avoiding Jump Cuts | |
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| Inflating the News | |
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| Will the Real Reporter Please Stand Up? | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| More Ethical Issues | |
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| Cameras in the Courtroom | |
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| Pros and Cons | |
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| Do Cameras Influence Witnesses? | |
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| The Fourth Amendment | |
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| Don Hewitt Has Second Thoughts | |
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| Supreme Court Eases Rules-A Bit | |
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| Checkbook Journalism | |
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| The Fairness Doctrine | |
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| Invasion of Privacy | |
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| Civic Journalism | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Tabloid Journalism | |
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| The Clinton-Lewinsky Scandal | |
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| Unconfirmed Reports Abound | |
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| Many Ways of Saying the Source Is Unreliable | |
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| White House Scolds The Wall Street Journal | |
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| Media Gripped by Sniper Obsession | |
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| The JonBenet Ramsey Murder Case | |
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| A Young Congressional Intern Dies and a Congressman Loses His Job | |
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| A Star Pro Basketball Player Is Accused of Sexual Assault | |
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| Are News Standards Dwindling? | |
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| Producing | |
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| The Producers | |
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| The Executive Producer | |
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| The Line Producer (Show Producer) | |
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| Associate Producers | |
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| Field Producers | |
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| The Staff Meetings | |
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| A Busy News City | |
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| Who's the Real Boss? | |
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| The Golden People | |
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| Philosophy | |
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| Ethics | |
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| The Rundown (Lineup) | |
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| Peaks and Valleys | |
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| Rhythm and Flow | |
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| A Difference of Opinion | |
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| More Producing Tips | |
| |
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| Producers Need Good Writing Skills | |
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| Enthusiasm | |
| |
| |
| Energy | |
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| Still Pictures | |
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| Live Shots | |
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| Back Timing | |
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| Bright Future | |
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| Summary | |
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| Review Questions | |
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| Exercises | |
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| Using the Hardware | |
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| Checking the Equipment | |
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| Batteries and AC Power | |
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| Tripods | |
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| Earphones | |
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| Filters | |
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| White Balancing | |
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| Mixed Light | |
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| Focusing | |
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| Time Coding | |
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| Shooting Techniques | |
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| Cover Footage | |
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| Establishing Shots | |
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| Sequential Shooting | |
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| Shooting Enough Footage | |
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| Recording Natural Sound | |
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| Videophone Technology | |
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| The Job Search in a Changing Industry | |
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| |
| The Future of Broadcast News | |
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| The New Players | |
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| Demise of Radio News | |
| |
| |
| Getting Started | |
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| "The Corn Fields" | |
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| |
| Education Is Essential | |
| |
| |
| The Job Search | |
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| |
| The Resume | |
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| |
| References | |
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| |
| Cover Letters | |
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| Writing Tests | |
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| The Job Interview | |
| |
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| Minority Opportunities | |
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| Some Final Words | |
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| Glossary | |
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| Index | |