Retailing

Name: Retailing
Price: 10.91 USD
Availability: InStock
ISBN: 9780023705304

ISBN-10: 0023705302

ISBN-13: 9780023705304

Edition: 5th 1994

Authors: Dale M. Lewison

List price: $105.00

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Description:

To keep pace with the dynamic retail marketplace, Retailing, 6th edition has been revised and updated with respect to new retailing formats, emerging retail trends, current retail practices, and innovative retail strategies. The revision examines the most contemporary issues, explores many of the more challenging problems, and investigates the myriad of changes that retailers must struggle with as they enter the twenty-first century.

Book details

List price: $105.00
Edition: 5th
Copyright year: 1994
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 912
Size: 8.58" wide x 11.19" long x 2.38" tall
Weight: 4.686
Language: English



The Complex Nature of the Retail Industry


The Competitive Behavior of Retail Institutions


The Dynamic Character of Retail Environments


The Buying Behavior of Consumers


The Legal and Ethical Aspects of Retail Decisions


Retail Organizations and Human Resource Management


Store Facilities Management


Retail Location Management


Merchandise Management


Merchandise Logistics System


Setting and Adjusting the Retail Price


Customer Assistance


Customer Communications


Retail Information and Control Systems


Strategic Retail Management


Adaptive Retailing Strategies


Service Retailing


International Retailing


Retailing Careers


Strategic and Tactical Cases


App. C. Glossary


Name Index


Subject Index