Public Relations in Educational Organizations Practice in an Age of Information and Reform

Name: Public Relations in Educational Organizations Practice in an Age of Information and Reform
Price: 28.11 USD
Availability: InStock
ISBN: 9780023662355

ISBN-10: 0023662352

ISBN-13: 9780023662355

Edition: 1st

Authors: Theodore J. Kowalski

List price: $63.00

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Description:

This collection of readings addresses a demand being placed upon educational administrators - using technology to create two-way communications systems within their organizations and their communities. It treats public relations as an indispensable element of leadership. The book integrates theories and techniques taken from a variety of theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice. In each chapter are case studies, questions and suggested readings.

Book details

List price: $63.00
Edition: 1st
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 448
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.892
Language: English



Public Relations in an Age of Information


Changing Social and Institutional Conditions


Public Relations Theory and Practice


What School Administrators Need to Understand


Public Relations and Technology


Legal and Ethical Aspects of Public Relations


Effective Programming at the Institutional Level


Effective Programming at the Unit Level


Institutionalizing Public Relations through Interpersonal Communication: Listening, Nonverbal, and Conflict-Resolution Skills


Setting Goals and Developing Strategies


Working with the Media


Responding to Crisis


Collecting and Analyzing Decision-Oriented Data


Public Relations in a Funding Campaign


Evaluating Public Relations Programs


Practice in Public Elementary and Secondary Schools


Practice in Private Elementary and Secondary Schools