Marketing of Agricultural Products

Name: Marketing of Agricultural Products
Price: 16.19 USD
Availability: InStock
ISBN: 9780023656507

ISBN-10: 0023656506

ISBN-13: 9780023656507

Edition: 4th 1972

Authors: Richard L. Kohls, W. David Downey

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Description:

The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.

Book details

Edition: 4th
Copyright year: 1972
Publisher: Macmillan Publishers Limited
Binding: Hardcover
Pages: 432
Language: English