Managerial Economics Economic Tools for Today's Decision Makers

Name: Managerial Economics Economic Tools for Today's Decision Makers
Price: 155.21 USD
Availability: InStock
ISBN: 9780023621833

ISBN-10: 0023621834

ISBN-13: 9780023621833

Edition: 2nd 1996

Authors: Paul G. Keat, Philip K. Y. Young

List price: $93.00

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Description:

This books presents readers with a unique and distinctive case study running throughout each chapter, focusing on the decision-making processes of a hypothetical company. The dynamic business setting that is the hypothetical "Global Foods" provides an interesting backdrop for the discussion of microeconomic theory and the tools of quantitative analysis used in management decision-making . Also covered by the authors are topics such as supply and demand, forecasting, cost, special pricing practices, and the role of the government in the market economy. For small business owners or large company management players who want to relate economic concepts, principles, and theories to their…

Book details

List price: $93.00
Edition: 2nd
Copyright year: 1996
Publisher: Prentice Hall PTR
Publication date: 10/10/1995
Binding: Hardcover
Pages: 738
Size: 7.09" wide x 9.45" long
Weight: 2.640
Language: English



Introduction


The Firm and Its Goals


Review of Mathematical Concepts Used in Managerial Economics


Supply and Demand


The Mathematics of Supply and Demand


Demand Elasticity


Applications of Supply and Demand


Demand Estimation


Forecasting


Forecasting and the Computer


The Theory and Estimation of Production


The Multiple-Input Case


Expressing the Production Function with the Use of Calculus


Cost


A Mathematical Restatement of the Short-Run Cost Function


The Estimation of Cost


Pricing and Output Decisions: Perfect Competition and Monopoly


The Use of Calculus in Pricing and Output Decisions


Output and Pricing Decisions: Monopolistic Competition and Oligopoly


Break-Even Analysis (Volume-Cost-Profit)


Special Pricing Practices


Capital Budgeting


Calculations for Time Value of Money


Risk and Uncertainty


Government and Industry: Challenges and Opportunities for Today's Manager


Managerial Economics in Action: The Case of the Semiconductor Industry


Linear Programming


Statistical and Financial Tables