Principles of Marketing

Name: Principles of Marketing
Availability: OutOfStock
ISBN: 9780023347191

ISBN-10: 0023347198

ISBN-13: 9780023347191

Edition: 3rd 1995 (Student Manual, Study Guide, etc.)

Authors: Joel R. Evans

List price: $14.80

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Description:

A comprehensive, moderate-length textbook for the introductory course in marketing. It explains major concepts, defines key terms, integrates topics, and demonstrates how marketers make everyday and long-run decisions. Applications based on diverse organizations appear in each chapter. An interactive student study disk is included; five student supplements are also available. Annotation copyright by Book News, Inc., Portland, OR

Book details

List price: $14.80
Edition: 3rd
Copyright year: 1995
Publisher: Prentice Hall PTR
Binding: Paperback
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 1.870
Language: English