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Marketing/Careers in Marketing 1994-1994 Edition:

ISBN-10: 0023342854
ISBN-13: 9780023342851
Edition: 6th 1994
List price: $64.00
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Description: Provides an integrated treatment of all major marketing topics, and incorporates emerging areas such as customer service, ethics and social responsibility, international marketing, service marketing, and the total quality approach. In this edition  More...

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Book details

List price: $64.00
Edition: 6th
Copyright year: 1994
Publisher: Pearson College Div
Binding: Cloth Text 
Size: 9.00" wide x 11.50" long x 1.75" tall
Weight: 5.236
Language: English

Provides an integrated treatment of all major marketing topics, and incorporates emerging areas such as customer service, ethics and social responsibility, international marketing, service marketing, and the total quality approach. In this edition coverage, cases and examples reflect the dull spectrum of marketing practitioners - large and small firms, goods and service-based companions, profit and non-profit organizations, channel members, industrial, consumer and domestic, and international firms. An instructor's resource manual is available (0-02-334273-0), as well as a study guide (0-02-334238-2).

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