Retail Management A Strategic Approach

Name: Retail Management A Strategic Approach
Availability: OutOfStock
ISBN: 9780023085208

ISBN-10: 0023085207

ISBN-13: 9780023085208

Edition: 2nd 1983

Authors: Barry Berman, Joel R. Evans

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Description:

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

Book details

Edition: 2nd
Copyright year: 1983
Publisher: Macmillan/McGraw-Hill School Division
Binding: Hardcover
Pages: 660
Language: English




An Overview of Strategic Retail Management



An Introduction to Retailing



Building and Sustaining Relationships in Retailing



Strategic Planning in Retailing



Situation Analysis



Retail Institutions by Ownership



Retail Institutions by Store-Based Strategy Mix



Web, Nonstore-based, and Other Forms of Nontraditional Retailing



Targeting Customers and Gathering Information



Identifying and Understanding Consumers



Information Gathering and Processing in Retailing



Choosing a Store Location



Trading Area Analysis



Site Selection



Managing a Retail Business



Retail Organization and Human Resource Management



Operations Management: Financial Dimensions



Operations Management: Operational Dimensions



Merchandise Management and Pricing



Developing Merchandise Plans



Implementing Merchandise Plans



Financial Merchandise Management



Pricing in Retail



Communicating with the Customer



Establishing and Maintaining a Retail Image



Promotional Strategy



Putting It All Together



Integrating and Controlling the Retail Strategy