Skip to content
Cart (0) Free shipping over $35*
Buybacks (0) Free shipping on buybacks
loading
Help Contact
Return rental ›

Retail Management A Strategic Approach

Best in textbook rentals since 2012!

ISBN-10: 0023084804

ISBN-13: 9780023084805

Edition: 1979

Authors: Barry Berman, Joel R. Evans

Blue ribbon 30 day, 100% satisfaction guarantee!
Marketplace
1 new & used from $11.69
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Customers also bought

Book details

Copyright year: 1979
Publisher: Macmillan/McGraw-Hill School Division
Binding: Hardcover
Pages: 647
Language: English

An Overview of Strategic Retail Management
An Introduction to Retailing
Building and Sustaining Relationships in Retailing
Strategic Planning in Retailing
Situation Analysis
Retail Institutions by Ownership
Retail Institutions by Store-Based Strategy Mix
Web, Nonstore-based, and Other Forms of Nontraditional Retailing
Targeting Customers and Gathering Information
Identifying and Understanding Consumers
Information Gathering and Processing in Retailing
Choosing a Store Location
Trading Area Analysis
Site Selection
Managing a Retail Business
Retail Organization and Human Resource Management
Operations Management: Financial Dimensions
Operations Management: Operational Dimensions
Merchandise Management and Pricing
Developing Merchandise Plans
Implementing Merchandise Plans
Financial Merchandise Management
Pricing in Retail
Communicating with the Customer
Establishing and Maintaining a Retail Image
Promotional Strategy
Putting It All Together
Integrating and Controlling the Retail Strategy
  • TextbookRush.com BBB Business Review
  • Trustpilot
Like TextbookRush on Facebook Follow TextbookRush on X Follow TextbookRush on Instagram Subscribe to TextbookRush on YouTube Follow TextbookRush on Pinterest Add TextbookRush on Snapchat Add TextbookRush on TikTok
© 2002-2024 TextbookRush
Subscribe