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Contemporary Retailing

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ISBN-10: 0023078669

ISBN-13: 9780023078668

Edition: 2nd

Authors: John L. Beisel

List price: $62.25
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Book details

List price: $62.25
Edition: 2nd
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 720
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 2.640
Language: English

Career Opportunities in Retailing
Overview of Retailing
Retail Institutions
Store Location Decisions
Planning the Store
Retail Organization
Managing Human Resources
Understanding the Customer
Planning for Sales: The Merchandise Budget
Planning Merchandise Assortments
Sources of Merchandise
The Retailer-Supplier Relationship
Merchandise Control
Pricing Decisions
Retail Advertising
Sales Promotion, Customer Service, and Retail Credit
Personal Selling in Retailing
Retail Accounting and Control
Nonstore and Service Retailing
Legal and Technical Aspects of Retailing