After Image Mind-Altering Marketing

Name: After Image Mind-Altering Marketing
Availability: OutOfStock
ISBN: 9780007119493

ISBN-10: 0007119496

ISBN-13: 9780007119493

Edition: 2002

Authors: John Grant

List price: $35.00

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Description:

By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues that companies should now direct their efforts at building shared meaning and learning—through interactive and non-traditional media—as the basis for marketing.

Book details

List price: $35.00
Copyright year: 2002
Publisher: HarperCollins Publishers Limited
Publication date: 7/1/2002
Binding: Hardcover
Pages: 320
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.298

Acknowledgements
Introduction	p. 1
Meta-Business Strategy	p. 17
Business Hyper-Evolution	p. 19
Informationalism Changes Everything	p. 26
Apollo Rising	p. 49
Lifelong Learning	p. 51
A Passion for Knowledge	p. 68
Rethinking Branding	p. 79
The Brand-Image Crisis	p. 81
Branding's Next Level	p. 89
A New Model of Branding	p. 96
Concept Branding	p. 115
Apollo Rising Revisited	p. 132
Media Strategy and Learning	p. 137
The Media Revolution	p. 139
Knowledge Media	p. 162
Reality Media	p. 180
Dialogue Media	p. 191
Memetic Media	p. 199
Community Media	p. 212
Story Media	p. 221
Reputation Media	p. 231
Putting Theory into Practice	p. 241
(Why?) Business Analysis and Hypotheses	p. 243
(Who?) Audience Insights and Trends	p. 253
(What?) The Core Concept	p. 263
(How?) Designing a Media Platform	p. 269
The Last Word	p. 273
Doing the Right Thing?	p. 275
Notes/Bibliography	p. 277
Index	p. 281
Table of Contents provided by Blackwell. All Rights Reserved.