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Warriors on the High Wire

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ISBN-10: 0007112300

ISBN-13: 9780007112302

Edition: 2002

Authors: Fiona Gilmore

List price: $8.99
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This text contains a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business. It includes comparisons between different strategies and definitions of best practice.
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Book details

List price: $8.99
Copyright year: 2002
Publisher: HarperCollins Publishers Limited
Publication date: 9/2/2002
Binding: Paperback
Pages: 288
Size: 5.12" wide x 7.87" long
Language: English