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Strategic Marketing Cases, Concepts and Challenges

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ISBN-10: 0004990374

ISBN-13: 9780004990378

Edition: 1996

Authors: John Atkinson, Ian Wilson

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Strategic Marketing is designed to give students and practitioners the opportunity to apply strategic marketing concepts to a variety of real-life organisational and national environments.
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Book details

Copyright year: 1996
Publisher: HarperCollins Publishers
Binding: Paperback
Pages: 296
Size: 9.21" wide x 6.02" long x 0.59" tall
Weight: 1.012
Language: English