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Big Idea

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ISBN-10: 0002571994

ISBN-13: 9780002571999

Edition: 2000

Authors: Robert Jones

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The Big Idea uses real-life examples to demonstrate how in the future the war in the marketplace will be a war of ideas. Robert Jones maps this territory and shows how big ideas make great companies.
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Book details

Copyright year: 2000
Publisher: Unknown Publisher
Binding: Hardcover
Pages: 214
Size: 7.87" wide x 8.27" long
Weight: 1.232
Language: English