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Win Win Marketing

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ISBN-10: 0002571528

ISBN-13: 9780002571524

Edition: 2001

Authors: Alan Mitchell

List price: $35.00
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This text analyses the emergence of the consumer agent - a new breed of business, which organizes and represents consumers within the marketplace. It charts the rise of new types of superbrand which flourish because they act for their consumers.
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Book details

List price: $35.00
Copyright year: 2001
Publisher: Zondervan
Binding: Hardcover
Pages: 340
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.496