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Global Marketing for the Digital Age Globalize Your Business With Digital and Online Technology

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ISBN-10: 0002557401

ISBN-13: 9780002557405

Edition: 1998

Authors: Bill Bishop

List price: $34.95
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Written in an easy and entertaining style with numerous real-life case studies, this sequel to Strategic Marketing for the Digital Age shows how any business can become globally wired.
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Book details

List price: $34.95
Copyright year: 1998
Publisher: HarperCollins College
Binding: Hardcover
Pages: 288
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.232
Language: English

Acknowledgments
The Second Age of Global Exploration
Introducing Global Digital Marketing
Your Global Odyssey
The Case of the Global Bread Stick
The Scope of this Book
Global Digital Marketing Online
Strategic Digital Marketing
The Digital Marketing Environment
The Strategic Digital Marketing Model
Technopia: An Ever-present Danger
The Eight Global Marketing Imperatives
Overcome Personal Boundaries
Convert Atoms into Bytes
Don't Compete, Be Unique
Be a Specialist, Not a Generalist
Serve a Specialized Market
Operate in Advanced Digital Markets
Develop Indigenous Digital Partnerships
Use Technology to Foster Global Relationships
Integration of Imperatives
The Global Digital Marketing Model
Create a Global Digital Vision
Research Your Global Market
Create Global Digital Promotions
Select Your Global Marketing Tools
Integrate Your Global Digital Marketing Program
Your Global Digital Marketing Program
Your Global Digital Vision
An Embarrassment of Global Riches
The Ten Global Digital Marketing Structures
Your Journey to the New World
Your Global Digital Market
Global Market Segmentation
Priority Global Markets
Your Global Digital Marketing Promotion
Attractor Global Digital Marketing
The Four Levels of Global Promotions
Technology Independence Day
Global Greetings and Salutations
Global Digital Technology
Global Telecommunications
Global Online Technology
Global Convergent Capabilities
Global Integration Systems
Wise Digital Choices
Integrated Global Digital Marketing
The Emu Medicine Man: Global Exporter
The Global Digital Art Dealer
Nautical Net: Global Digital Retailer
The Vector Bureau: Global Capabilities Provider
Dr. Manuel Pince-nez: Global Digital Entrepreneur
To infinity and Beyond
The Global Digital Marketing Environment
The New Digital World Order
The Adolescence of the Digital Age
Competitive Digital Democracy
The Premier Digital Countries
Emerging Digital Nations
The Middle Kingdoms
The Questionable Countries
The Global Digital Marketing Index
"Quick List" by Ranking
Alphabetical List
The Netherlands
Luxembourg
Norway
Canada
Finland
United States
Denmark
Switzerland
Australia
New Zealand
Belgium
Sweden
Iceland
Ireland, Republic of
United Kingdom
Singapore
Austria
United Arab Emirates
France
Japan
Germany
Israel
Taiwan
South Korea
Malaysia
Italy
Portugal
Czech Republic
Thailand
Spain
Argentina
South Africa, Republic of
Hungary
Chile
Greece
Poland
The Philippines
Saudi Arabia
Brazil
Mexico
Peru
Colombia
Turkey
Venezuela
India
Indonesia
Pakistan
Russian Federation
Egypt
China
Economic Power
Trading Level
Online Resources
Appendixes
Resources
Glossary of Terms
Suggested Reading