| |
| |
Acknowledgments | |
| |
| |
The Second Age of Global Exploration | |
| |
| |
Introducing Global Digital Marketing | |
| |
| |
Your Global Odyssey | |
| |
| |
The Case of the Global Bread Stick | |
| |
| |
The Scope of this Book | |
| |
| |
Global Digital Marketing Online | |
| |
| |
Strategic Digital Marketing | |
| |
| |
The Digital Marketing Environment | |
| |
| |
The Strategic Digital Marketing Model | |
| |
| |
Technopia: An Ever-present Danger | |
| |
| |
The Eight Global Marketing Imperatives | |
| |
| |
Overcome Personal Boundaries | |
| |
| |
Convert Atoms into Bytes | |
| |
| |
Don't Compete, Be Unique | |
| |
| |
Be a Specialist, Not a Generalist | |
| |
| |
Serve a Specialized Market | |
| |
| |
Operate in Advanced Digital Markets | |
| |
| |
Develop Indigenous Digital Partnerships | |
| |
| |
Use Technology to Foster Global Relationships | |
| |
| |
Integration of Imperatives | |
| |
| |
The Global Digital Marketing Model | |
| |
| |
Create a Global Digital Vision | |
| |
| |
Research Your Global Market | |
| |
| |
Create Global Digital Promotions | |
| |
| |
Select Your Global Marketing Tools | |
| |
| |
Integrate Your Global Digital Marketing Program | |
| |
| |
Your Global Digital Marketing Program | |
| |
| |
Your Global Digital Vision | |
| |
| |
An Embarrassment of Global Riches | |
| |
| |
The Ten Global Digital Marketing Structures | |
| |
| |
Your Journey to the New World | |
| |
| |
Your Global Digital Market | |
| |
| |
Global Market Segmentation | |
| |
| |
Priority Global Markets | |
| |
| |
Your Global Digital Marketing Promotion | |
| |
| |
Attractor Global Digital Marketing | |
| |
| |
The Four Levels of Global Promotions | |
| |
| |
Technology Independence Day | |
| |
| |
Global Greetings and Salutations | |
| |
| |
Global Digital Technology | |
| |
| |
Global Telecommunications | |
| |
| |
Global Online Technology | |
| |
| |
Global Convergent Capabilities | |
| |
| |
Global Integration Systems | |
| |
| |
Wise Digital Choices | |
| |
| |
Integrated Global Digital Marketing | |
| |
| |
The Emu Medicine Man: Global Exporter | |
| |
| |
The Global Digital Art Dealer | |
| |
| |
Nautical Net: Global Digital Retailer | |
| |
| |
The Vector Bureau: Global Capabilities Provider | |
| |
| |
Dr. Manuel Pince-nez: Global Digital Entrepreneur | |
| |
| |
To infinity and Beyond | |
| |
| |
The Global Digital Marketing Environment | |
| |
| |
The New Digital World Order | |
| |
| |
The Adolescence of the Digital Age | |
| |
| |
Competitive Digital Democracy | |
| |
| |
The Premier Digital Countries | |
| |
| |
Emerging Digital Nations | |
| |
| |
The Middle Kingdoms | |
| |
| |
The Questionable Countries | |
| |
| |
The Global Digital Marketing Index | |
| |
| |
"Quick List" by Ranking | |
| |
| |
Alphabetical List | |
| |
| |
The Netherlands | |
| |
| |
Luxembourg | |
| |
| |
Norway | |
| |
| |
Canada | |
| |
| |
Finland | |
| |
| |
United States | |
| |
| |
Denmark | |
| |
| |
Switzerland | |
| |
| |
Australia | |
| |
| |
New Zealand | |
| |
| |
Belgium | |
| |
| |
Sweden | |
| |
| |
Iceland | |
| |
| |
Ireland, Republic of | |
| |
| |
United Kingdom | |
| |
| |
Singapore | |
| |
| |
Austria | |
| |
| |
United Arab Emirates | |
| |
| |
France | |
| |
| |
Japan | |
| |
| |
Germany | |
| |
| |
Israel | |
| |
| |
Taiwan | |
| |
| |
South Korea | |
| |
| |
Malaysia | |
| |
| |
Italy | |
| |
| |
Portugal | |
| |
| |
Czech Republic | |
| |
| |
Thailand | |
| |
| |
Spain | |
| |
| |
Argentina | |
| |
| |
South Africa, Republic of | |
| |
| |
Hungary | |
| |
| |
Chile | |
| |
| |
Greece | |
| |
| |
Poland | |
| |
| |
The Philippines | |
| |
| |
Saudi Arabia | |
| |
| |
Brazil | |
| |
| |
Mexico | |
| |
| |
Peru | |
| |
| |
Colombia | |
| |
| |
Turkey | |
| |
| |
Venezuela | |
| |
| |
India | |
| |
| |
Indonesia | |
| |
| |
Pakistan | |
| |
| |
Russian Federation | |
| |
| |
Egypt | |
| |
| |
China | |
| |
| |
Economic Power | |
| |
| |
Trading Level | |
| |
| |
Online Resources | |
| |
| |
Appendixes | |
| |
| |
Resources | |
| |
| |
Glossary of Terms | |
| |
| |
Suggested Reading | |