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    Modern Marketing Research Concepts, Methods, and Cases (with Qualtrics Printed Access Card)

    ISBN-10: 1133188966
    ISBN-13: 9781133188964
    Author(s): Fred M. Feinberg, Thomas Kinnear, James R. Taylor
    Description: Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from  More...
    List price: $186.95
    Buy it from: $22.08
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    List Price: $186.95
    Edition: 2nd
    Publisher: Cengage South-Western
    Binding: Mixed Media
    Pages: 720
    Size: 8.25" wide x 10.50" long x 0.75" tall
    Weight: 3.410
    Language: English

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    • Due Date: 7/11/2014

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