Ise International Marketing

Name: Ise International Marketing
Price: 7.48 USD
Availability: InStock
ISBN: 9780324361155

ISBN-10: 0324361157

ISBN-13: 9780324361155

Edition: 8th 2007 (Revised)

Authors: Czinkota, Ronkainen

List price: $48.99

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Description:

INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

Book details

List price: $48.99
Edition: 8th
Copyright year: 2007
Publisher: Cengage Learning
Binding: Paperback
Pages: 720
Size: 8.50" long
Weight: 1.452
Language: English