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    Ise International Marketing

    ISBN-10: 0324361157
    ISBN-13: 9780324361155
    Author(s): Czinkota, Ronkainen
    Description: INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up  More...
    List price: $48.99
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    List Price: $48.99
    Edition: 8th
    Publisher: Cengage Learning
    Binding: Paperback
    Pages: 720
    Size: 8.50" long
    Weight: 1.452
    Language: English

    INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

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