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    Understanding Business

    ISBN-10: 0073511706
    ISBN-13: 9780073511702
    Edition: 9th 2010
    Author(s): William G. Nickels, James Mchugh, Susan Mchugh
    List price: $98.99
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    List Price: $98.99
    Edition: 9th
    Copyright Year: 2010
    Publisher: McGraw-Hill Higher Education
    Publication Date: 11/1/2009
    Binding: Hardcover
    Pages: 800
    Size: 9.00" wide x 11.25" long x 1.50" tall
    Weight: 4.136
    Language: English

    Taking Risks and Making Profits within the Dynamic Business Environment
    Understanding How Economics Affects Business
    Doing Business in Global Markets
    Demanding Ethical and Socially Responsible Behavior
    How to Form a Business
    Entrepreneurship and Starting a Small Business
    Management and Leadership
    Adapting Organizations to Today’s Markets
    Production And Operations Management Of Goods And Services
    Motivating Employees
    Human Resource Management: Finding and Keeping The Best Employees
    Dealing with Employee-Management Issues and Relationships
    Marketing: Helping Buyers Buy
    Developing and Pricing Goods And Services
    Distributing Products
    Using Effective Promotions
    Understanding Accounting and Financial Information
    Financial Management
    Using Securities Markets for Financing and Investing Opportunities
    Money, Financial Institutions, and the Federal Reserve
    Working Within The Legal Environment
    Using Technology to Manage Information
    Managing Risk
    Managing Personal Finances

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