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List Price: $98.99
Publisher: McGraw-Hill Higher Education
Size: 9.00" wide x 11.25" long x 1.50" tall
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.
Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.
Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.
|Taking Risks and Making Profits within the Dynamic Business Environment|
|Understanding How Economics Affects Business|
|Doing Business in Global Markets|
|Demanding Ethical and Socially Responsible Behavior|
|How to Form a Business|
|Entrepreneurship and Starting a Small Business|
|Management and Leadership|
|Adapting Organizations to Today’s Markets|
|Production And Operations Management Of Goods And Services|
|Human Resource Management: Finding and Keeping The Best Employees|
|Dealing with Employee-Management Issues and Relationships|
|Marketing: Helping Buyers Buy|
|Developing and Pricing Goods And Services|
|Using Effective Promotions|
|Understanding Accounting and Financial Information|
|Using Securities Markets for Financing and Investing Opportunities|
|Money, Financial Institutions, and the Federal Reserve|
|Working Within The Legal Environment|
|Using Technology to Manage Information|
|Managing Personal Finances|