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    Re-Covered Rose A Case Study in Book Cover Design As Intersemiotic Translation

    ISBN-10: 9027211906
    ISBN-13: 9789027211903
    Author(s): Marco Sonzogni
    Description: When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of  More...
    Buy it from: $123.61
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    Publisher: John Benjamins Publishing Company
    Binding: Hardcover
    Pages: 190
    Size: 6.25" wide x 9.25" long x 0.75" tall
    Weight: 1.232
    Language: English

    When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an 'equivalent representation' of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? Re-Covered Rose tackles this question in an original and creative way, laying the foundation for a new research trend in Translation Studies. Marco Sonzogni is Senior Lecturer in Italian, School of Languages and Cultures, Victoria University of Wellington, New Zealand. A widely published academic and an award-winning editor, poet and literary translator, he is the Director of the New Zealand Centre for Literary Translation/Te Tumu Whakawhiti Tuhinga.

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