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    Match Book Indian Matchbox Labels

    ISBN-10: 8186211225
    ISBN-13: 9788186211229
    Author(s): Shahid Datawala
    Description: Designed as a large matchbox, complete with slipcase and striking edge, Matchbook is the first-ever collection of Indian matchbox labels. Curious and visually stunning, matchbox labels come in a staggering variety of designs. A well-established  More...
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    Publisher: Tara Publishing
    Binding: Paperback
    Pages: 196
    Size: 4.75" wide x 6.25" long x 0.75" tall
    Weight: 0.748
    Language: English

    Designed as a large matchbox, complete with slipcase and striking edge, Matchbook is the first-ever collection of Indian matchbox labels. Curious and visually stunning, matchbox labels come in a staggering variety of designs. A well-established brand quickly spawns imitations and variations as small producers compete with the large in an anarchic marketplace. The book showcases almost one thousand colorful members of this extended family, including such brands as Cheetah Fight, Judo Deluxe, Tip Top, and New Shit. The introduction provides an insight into India's complex match industry, where an unjust economy throws a shadow over the vibrant graphics it produces.

    Shahid Datawala is a designer, photographer and obsessive collector of all manner of curios, and is well known in design circles in India and Europe. Shahid can often be spotted trawling the street markets of Indian cities where, among other things, he has managed to accumulate thousands of matchbox labels. His collection is one of the most enviable in the country.

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