Key Enablers for User-Centric Advertising Across Next Generation Networks

Name: Key Enablers for User-Centric Advertising Across Next Generation Networks
Price: 60.89 USD
Availability: InStock
ISBN: 9781849196185

ISBN-10: 1849196184

ISBN-13: 9781849196185

Edition: 2012

Authors: Jose Simoes

List price: $91.00

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Description:

Currently there is no cross-domain solution capable of delivering real-time advertising across heterogeneous environments or domains and at the same time addressing users' needs, desires and intentions. Key Enablers for User-Centric Advertising Across Next Generation Networks shows how this could change using conceptual entities called enablers - software components, which are designed to address specific needs or requirements, but are generic enough to be reused outside a single domain. It introduces three distinct but complementary enablers that together form the Converged User-Centric Advertising System:• The Human Enabler provides a real-time context brokerage system capable of securely…

Book details

List price: $91.00
Copyright year: 2012
Publisher: Institution of Engineering & Technology
Binding: Hardcover
Pages: 304
Size: 6.14" wide x 9.21" long x 1.00" tall
Weight: 1.320
Language: English