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    Sponsored Search Auctions : Research Opportunities in Marketing

    ISBN-10: 1601982283
    ISBN-13: 9781601982285
    Author(s): Song Yao, Carl F. Mela
    Description: The sponsored search auction is a newly developed auction practice where advertisers bid for premium spots on the search results page of an Internet search engine. This new form of advertising can create high levels of brand awareness among Internet  More...
    List price: $55.00
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    Publisher: Now Publishers
    Binding: Paperback
    Pages: 64
    Size: 6.14" wide x 9.21" long x 0.14" tall
    Weight: 0.220
    Language: English

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