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    Power Marketing, Selling, and Pricing A Business Guide for Wedding and Portrait Photographers

    ISBN-10: 1584282460
    ISBN-13: 9781584282464
    Author(s): Mitche Graf
    Description: From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can  More...
    List price: $34.95
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    List Price: $34.95
    Edition: 2nd
    Publisher: Amherst Media, Incorporated
    Binding: Paperback
    Pages: 143
    Size: 8.40" wide x 10.80" long x 0.50" tall
    Weight: 1.254
    Language: English

    From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing methoda systematic, proactive approach that takes advantage of the best possible resources availablephotographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.

    Mitche Grafnbsp;is a professional photographer and studio owner. He has worked in the sales and marketing field for more than 20 years. He lives in Newburg, Oregon.

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